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Product Marketing Lead, API Models & Research

Openai · San Francisco
Remote Full-Time Employee <span>Principal - AI Product Mar Marketing United States 504.000–768.000 USD

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Responsibilities

  • - Own the business marketing strategy for OpenAI’s API and model portfolio, spanning flagship frontier models, specialized domain models, and multimodal capabilities.
  • - Define launch architecture, positioning, priority audiences, demonstrations, and sustained adoption plans that extend beyond announcement day.
  • - Build trusted, embedded relationships with Research, Product, and Engineering, developing an early understanding of model capabilities, evaluations, tradeoffs, and technical milestones.
  • - Help shape roadmap decisions, launch readiness, and how technical advances are brought to market.
  • - Translate model capabilities into differentiated business value, priority use cases, audience and industry narratives, and adoption models that help enterprises move from experimentation to scaled deployment.
  • - Partner closely with Sales, Solutions, Customer Success, Partnerships, and regional teams to develop customer-facing narratives, enablement, proof points, and activation plans.
  • - Create feedback loops connecting customer and market needs with Product and Research priorities.
  • - Make complex research, APIs, evaluations, model capabilities, and engineering advances understandable and consequential without losing technical nuance.
  • - Partner with Communications, Safety, Policy, and Legal to ensure technical and product claims are precise, evidence-backed, and responsible.
  • - Align Research, Product, Engineering, Sales, Communications, Developer Marketing, Business Marketing, Creative, and International teams around clear priorities and decisions.
  • - Define and measure success across customer understanding, demand, progression, API usage, and business adoption.

Requirements

  • - Have 12+ years of product marketing experience, including senior ownership of complex B2B, enterprise, developer, platform, cloud, or AI products and portfolios.
  • - Can understand frontier AI systems, model families, multimodal capabilities, evaluations, tradeoffs, APIs, and research or engineering advances deeply enough to communicate about them accurately.
  • - Have successfully developed positioning, audience strategies, launch plans, demonstrations, and sustained marketing programs across a portfolio of technical products or capabilities.
  • - Bring deep experience partnering with Sales and customer-facing teams to build go-to-market strategies, enablement, use cases, and adoption programs that move businesses from interest to meaningful usage.
  • - Have exceptional strategic and editorial judgment, with a record of translating complex technical capabilities into clear, differentiated, and credible business narratives without overclaiming.
  • - Can align senior leaders across Research, Product, Engineering, Sales, Communications, and Marketing when facts are incomplete, markets are moving quickly, or viewpoints diverge.
  • - Use customer insights, market signals, adoption data, and qualitative feedback to prioritize work and measure impact.
  • - Move comfortably between long-range strategy and hands-on execution.
  • - Have experience launching and driving adoption of frontier models, AI platforms, APIs, developer tools, or other rapidly evolving technical products.
  • - Have marketed specialized technologies to industries or functions such as cybersecurity, life sciences, or other regulated domains.
  • - Have brought multimodal capabilities—such as voice, image, video, or real-time interaction—to business or developer audiences.
  • - Have experience navigating high-stakes technical claims and partnering across Safety, Policy, Legal, Security, or responsible-innovation teams.

Benefits

  • We use a hybrid work model of 3 days in the office per week
  • Offer relocation assistance to new employees
About the Team The Product Marketing team shapes how OpenAI brings its research, models, and products to market. We work across Research, Product, Engineering, Sales, Communications, and Marketing to translate technical advances into clear customer value, compelling market narratives, and go-to-market strategies that drive meaningful adoption. About the Role We’re looking for a senior product marketing leader to shape how OpenAI’s models and research are understood and adopted around the world. You’ll work directly with frontier research teams to understand emerging capabilities and translate them into compelling product strategies, market narratives, and customer experiences. Your scope will span frontier models, specialized models for cybersecurity and life sciences, multimodal capabilities, and the API portfolio that makes these systems accessible to developers and businesses. You’ll build and lead the team responsible for helping customers understand what our models can do, how they’re evolving, and how to deploy them responsibly. In this role, you will: - Define the product marketing strategy for OpenAI’s models, research advances, and API portfolio. - Embed with Research, Product, and Engineering to understand model capabilities, evaluations, limitations, and technical tradeoffs. - Shape how OpenAI explains advances in AI to developers, business leaders, and the broader market. - Lead positioning, launches, demonstrations, and adoption strategies across frontier, specialized, and multimodal models. - Help customers navigate model selection, API access, privacy, security, and responsible deployment. - Bring customer and market insights into research and product decisions. - Partner with Sales, Solutions, Partnerships, and regional teams to develop customer narratives, use cases, and enablement. - Work with Communications, Safety, Policy, and Legal to ensure technical claims are accurate and grounded. - Build and lead a high-performing product marketing team and define success across understanding, adoption, and API usage. You might thrive in this role if you: - Have 12+ years of experience in product marketing across AI, developer platforms, enterprise technology, cloud, or other complex technical products. - You love the craft of product marketing and storytelling, and bring the curiosity, conviction, and passion to thrive in a deeply immersive role. - Have built and led product marketing teams or functions. - Can understand sophisticated technical systems and explain them clearly without losing nuance. - Have worked closely with research, engineering, or advanced product development teams. - Have led major launches and sustained adoption strategies across a product portfolio. - Bring strong judgment in positioning, technical storytelling, and executive communication. - Understand how developers and enterprises evaluate APIs, model capabilities, security, and privacy. - Can operate effectively across senior stakeholders and move between strategic leadership and hands-on execution. Workplace & Location This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.  We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241. OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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